Messaging in the News - Twitter Goes Mainstream
Tuesday, September 16th, 2008Twitter, the “microblogging” and messaging platform, got a big break last month when it was used by Dell in their Global Mobility Event. Since then, the United States Security and Exchange Commission has hopped on the Twitter bandwagon and CNN has asked for feedback via Twitter on air. The overall impact of this application of Social Media Channels (SMC) has yet to be seen but Twitter may be an effective new way for companies to engage themselves with the ever growing Web 2.0 world.
The major advantage of using SMC in this fashion is engaging the public. Twitter, like blogs before it, is putting an end to the traditional press conference and one-to-many broadcast. We’re continuing on the path to a new era in which the anyone can be a participant and have a voice in what used to be exclusive events. Who knows, maybe 10 years from now when Google is celebrating its 20th birthday, we’ll all be invited to the party, at least digitally. At a minimum, we can tweet about it to all our friends.